Free Ebook New Products ManagementBy C.Merle Crawford, C. Anthony Di Benedetto
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New Products ManagementBy C.Merle Crawford, C. Anthony Di Benedetto
Free Ebook New Products ManagementBy C.Merle Crawford, C. Anthony Di Benedetto
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"New Products Management, 8/e", by Crawford and Di Bennedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process, including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.
- Sales Rank: #2764532 in Books
- Published on: 2005-05-01
- Original language: English
- Number of items: 1
- Dimensions: 1.10 pounds
- Binding: Paperback
- 608 pages
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