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Pricing: Making Profitable Decisions (Mcgraw Hill Series in Marketing)By Kent B. Monroe
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By combining economic and marketing principles with accountancy and finance information this major new book provides everything you need to know about pricing. Including: quantity discounts, cash discounts, price deals, legal implications of discounting, as well as important new developments such as price bundling, service pricing, pricing research methods, value analysis and provides alternatives for pricing within legal and corporate constraints
- Sales Rank: #270281 in Books
- Published on: 1990-04
- Original language: English
- Number of items: 1
- Dimensions: 9.50" h x 6.50" w x 1.00" l,
- Binding: Hardcover
- 528 pages
About the Author
Kent Monroe is a professor at the University of Illinois.
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